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03/08/09 - BIG CHEESE SVEN GORAN ERIKSSON ARRIVES TO THE SWEET SMELL OF STILTON AT NOTTS COUNTY

WELCOMING Sven Goran Eriksson to his new role as director of football at Notts County FC, the Stilton Cheese Makers’ Association (SCMA) has introduced Nottingham’s newest icon, to the city’s original icon – Stilton cheese.

A full wheel of blue cheese was sent to Meadow Lane by the SCMA on behalf of the people of Nottinghamshire, as a welcoming gift for the club’s latest signing. The cheese was produced locally by Cropwell Bishop Creamery, one of only six dairies licensed to produce Stilton.

Hoping to encourage ‘old blue eyes’ to embrace Nottinghamshire life, it seems Sven can’t escape the colour blue with past reminders including the blue of Lazio, Man City blue and of course, his blue antics at the FA.

Who knows, we may even see his image appearing in the cut face of a blue Stilton – this is how it might look!