Blog
- 15/12/05 - Is this the way to Stilton?
STILTON BIDS TO SIGN COMIC RELIEF STAR TONY CHRISTIE AS KING OF CHEESE
With a classic collection of ‘cheesy’ hits under his belt including ‘Is This The Way to Amarillo?’, ‘Avenues and Alleyways’ and ‘Drive Safely Darling’, the SCMA have approached Tony’s representatives in the UK to discuss involving him in a promotional campaign for the King of Cheeses.
Tony, who enjoyed international fame in the 1970s, shot to fame for a second time during this year’s Comic Relief celebrations. The Peter Kay recording of Tony’s single ‘Is This The Way to Amarillo?’ was one of the most popular items of the night and has now shot to number one in the charts.
Nigel White of the SCMA comments: "It is fantastic to see an artist like Tony being exposed to a new audience and the Comic Relief performance has become one of the defining moments of Red Nose Day.
"His success has really turned British music lovers on to easy listening and, far from being a derogatory term, cheesy music is now the hottest thing in the charts.
"We’re talking to Tony with a view to making him the King of Cheese in partnership with Stilton, the King of Cheeses!"
-ENDS-
The Stilton Cheese Makers Association have approached Comic Relief star and 70s pop legend Tony Christie to become the new face of the British cheese.
FOR MORE INFORMATION PLEASE CONTACT:
Rick Guttridge at Brazen
T: 0161 923 4994
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