Blog
- 18/02/04 - Stilton Makes A Blue Move
Stilton, the creamiest blue cheese on the market, is now turning heads with a sultry and sophisticated new image.
A true blue British product, Stilton is shaking off any trace of stuffiness with a new image focusing on Stilton’s sensual and seductive properties and the creation of a suggestive new look for the creamy cheese.
The new ‘sexy Stilton’ campaign is designed to encourage more people to use and enjoy Stilton every day - not saving it just for Christmas or the cheeseboard. As Britain becomes ever more a nation of ‘foodies’ Stilton is now being appreciated and used by an increasing number of people of all ages, with celebrity fans including Vic Reeves, Helena Christiansen and Gary Rhodes.
Nigel White of the Stilton Cheese Makers Association comments:
‘What we really want to communicate is that Stilton is one of the best and most versatile cheeses in the world. People often have the impression that Stilton is a strong taste but, unlike a lot of other blue cheeses, Stilton is very creamy and actually gets more mellow with age - just like a good wine.
‘We want to move away from the traditional language of cheese which uses terms like mature or vintage and create instead our own language of Stilton which focuses on the creamy, sensual texture and taste of the cheese.’
-ENDS-
For further information please contact:
Rick Guttridge
T: 0161 923 4994
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